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Parity Week by Gainbridge Recognized by Sports Business Journal


Congratulations to client Group 1001 and Gainbridge for being recognized as a finalist for the Sports Business Journal’s Brand Activation of the Year. “Parity Week” celebrated three pioneers in women’s sports centered around three flagship events November 6-12, 2023.

The Billie Jean King Cup by Gainbridge Finals, known as the “World Cup of Tennis,” The ANNIKA driven by Gainbridge at Pelican, and The Women in Motorsports North America Women with Drive lll — Driven by Mobile 1 summit co-chaired by Lynn St. James at Phoenix Raceway. 

The biggest winner of Parity Week by Gainbridge was women’s sports!