Haj Media Insights

How Gen Z Gets Their News

Gen Z (those born between 1997 and 2012) spends hours every day scrolling social media, and a significant portion of that is consuming the latest news. This shift away from traditional news outlets isn’t necessarily bad. In fact, social media has become a distribution channel for traditional news outlets to deliver information quickly that can […]

Social Media Has Changed Crisis Response

Crisis today looks very different from that of just a few years ago. The presence of social media is growing exponentially, and with it, the time an organization has to respond to a crisis is shrinking. The organization no longer holds the power to push a narrative, and bad sentiment spreads as fast as a […]

Graduation Season and Storytelling

You may have seen singer and songwriter Eric Church’s recent commencement address at the University of North Carolina at Chapel Hill. Using the metaphor of life and the six strings of a guitar, he struck a chord with every strum. The blend of words and music was storytelling at its finest. Even if we can’t add music to […]

Design vs. Readability: Understanding the Difference

Everyone is creating content right now. With design tools more accessible than ever, there’s a bigger emphasis on making content visually engaging, but sometimes readability gets overlooked in the process. In my role at Haj Media, I’m constantly reviewing materials—decks, social graphics, one-pagers, and websites. And honestly, most of the issues I come across aren’t […]

Nine Years In: George Haj On What Works

In April 2017, after an award-winning journalism career, George Haj launched Haj Media, a boutique communications firm specializing in public relations, crisis communications, content development, and reputation management. Nine years later, we asked George what’s changed and what matters most. Here are his nine keys to effective communications. 1. Storytelling is Number One It’s all […]

Credit: NASA

From Challenger to Artemis: Why Context Matters in Storytelling

Context matters. So does perspective. During our weekly Haj Media staff calls, I often prod Haj Media President George Haj to share stories from his remarkable, Pulitzer Prize-winning journalism career. It’s an opportunity for our younger teammates to learn in real time, ask questions, and share viewpoints. This week, the Artemis II mission triggered a […]